A standing goal for any business should be to stay current on key developments within its industry. This is especially true for the fast-moving consumer goods (FMCG) retail space, whose landscape has changed dramatically throughout the past decade. The rapid rise of FMCG retailing online has left many retailers unsure of how to adapt. In fact, according to a Digital Readiness Assessment Survey by global research firm Nielsen and trade association Food Marketing Institute (FMI), many retailers and manufacturers are not prepared for the age of online grocery.Read More
Seventy percent of consumers will be grocery shopping online by 2024.
That's just one of the astounding revelations contained within the latest edition of The Digitally Engaged Shopper, a collaborative analysis by trade association Food Marketing Institute (FMI) and market researcher Nielsen into current and future digital shopping behaviors within the food retail marketplace
Topics: online grocery shopping